Jeonju Chocopie [Mimi's World Tour]

Bakery: Jeonju Chocopie (전주수제초코파이)
Address: 271-5 Gyo-dong, Wansan-gu, Jeonju-si, Jeollabuk-do
Website: http://www.jbakery.com
Style: Korean
Price: $$ 

Unlike other Jeonju bakeries that have standard bakeries with a regular selection of baked goods outside of the chocopie-infested hanok village, "Jeonju Chocopie" has so fully climbed onto the bandwagon that they make nothing but chocopie. Various flavours, yes, but this small shop has chocopies, more chocopies, and nothing but chocopies. So I figured, what better bakery to join in on the chocopie challenge? Granted, it was the second one I happened to spot, so there wasn't much deliberation.
 Up against PNB's green tea dark chocolate chocopie, there was this blueberry white chocolate one (2000 won). I wanted to try a white chocolate one and the choices were banana or blueberry - I thought blueberry would be more flavourful. Despite the tourism board designation (chocopies as intangible cultural heritage... come on!) and undeniable focus on these marshmallow sandwich cookies, this one from Jeonju Chocopie best recalled the boxed Lotte ones. They were commercial, the dough was a little too spongy and foamy, the blueberry a little too fake and flavoured, not fruity. Even the white chocolate was too perfectly applied. Definitely the loser of the challenge and, with that, I'm never having another chocopie again, no matter how "gourmet" they may be. x__x

Rating: **

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