Gentz Bakery [Mimi's World Tour]

Bakery: Gentz Bakery (겐츠베이커리)
Address: 1496 U-dong, Haeundae-gu, Busan (inside Centum City) 
Website: n/a 
Style: Korean
Price: $-$$ 

One of the many (mostly franchise) bakeries located in Centum City/Lotte World mega shopping complex, Gentz screams commercial bakery chain, and yet there is surprisingly very little information about it. I do know that there are several locations throughout Busan, but even these have no images or customer reviews. It's the bakery that doesn't exist.

And yet here it is: a long snazzy space with one wall featuring a long row of cakes and the other facing the hallway filled with whole loaves of bread; in the middle, an equally long counter features a wide selection of buns, pastries, and fried dough.

The latter, in the form of a twist doughnut (1600 won), was my pick here. This one had the nice addition of black sesame seeds mixed into the dough. It didn't make much difference in terms of taste, but it added some visual appeal and a little crunch here and there. If you bit down on one, you got a hint of that nutty sesame flavour. Dough was nicely fried, good sugar coverage; it was fresh, but could have been a bit more fluffy and less dense in texture. Good.

Rating: ***