Wood & Brick [Mimi's World Tour]

Bakery: Wood & Brick 
Address: 170-2 Dangju-dong, Jongno-gu, Seoul
Website: n/a 
Style: Korean, European 
Price: $$ 

Wood and Brick is European-inspired bakery with what appears to be three or four other locations in the area. Stepping inside is like stepping into an Italian bakery and deli with imported products lining the shelves and rustic baked goods scattered here and there with prominently English signage along the walls and on the labels for each item with smaller Korean explanations located alongside Westernized price notation. If Wood and Brick has succeeded in one thing, it's the impression that you've been instantly transported outside Korea. Only the whole grab a tray and tongs ruins that illusion and reminds you that you're in an Asian bakery. XD

Wood and Brick wowed me from the get-go with the fact that they were the first (but not the only) bakery I spotted on my Korea trip that sold kouign amann. As I've said in previous reviews, any time I see a bakery selling kouign amann, I get it. It's a great testament of a bakery's skills. This was no exception. Their kouign amann (3,500 won) came in the most common spiral shape with ribbon-like layers of pastry dough. Excellent crunch with a sticky, sugary bottom, golden brown exterior and buttery taste. The inside was particularly delicious; you could definitely taste the butter there and I liked the both soft and flaky texture. Mmm... so good. The top (pictured) was a little dried out compared with the rest, but what a find!

Rating: ***1/2